Facebook Reel Size and Best Video Format: Export Settings for 2027
Facebook Reel size: the short answer
The best Facebook Reel size is 1080 × 1920 pixels (9:16 vertical), exported as an MP4 file with H.264 video and AAC audio, at 30 frames per second. Keep it between 3 and 90 seconds, and keep text and faces away from the top and bottom edges so Facebook's buttons don't cover them.
If you remember only five settings, make it these:
- Size: 1080 × 1920 px
- Aspect ratio: 9:16
- Format: MP4 (H.264 + AAC)
- Frame rate: 30 fps
- Length: 3–90 seconds
Getting these right matters. Facebook compresses every upload, and a file in the wrong shape or with too little detail comes out blurry or cropped, which hurts how long people watch.
Best video format and export settings for Facebook Reels
Setting | Recommended | Accepted range |
|---|---|---|
Resolution | 1080 × 1920 px | Minimum about 540 × 960 px |
Aspect ratio | 9:16 vertical | 9:16 |
File format | MP4 | MP4, MOV |
Video codec | H.264 | H.264, H.265 |
Frame rate | 30 fps | 24–60 fps, constant (not variable) |
Video bitrate | 5,000+ kbps for 1080p | Higher is fine; Facebook re-compresses |
Audio | AAC, stereo, 48 kHz, 128 kbps or more | AAC |
Length | 15–60 seconds for most faceless content | 3–90 seconds |
File size | Under 500 MB for smooth uploads | Up to 2–4 GB, depending on how you upload |
Safe zones: where not to put text
Facebook places your name, caption and buttons on top of the video. On a 1080 × 1920 frame:
- Top ~210 px: profile and menu
- Bottom ~290 px: caption, audio and action buttons
- Right edge ~60 px: like, comment and share buttons
Keep captions, faces and key visuals in the center 1080 × 1420 px area.
Specs from SocialRails' Facebook Reels guide (verified May 2026) and Ayrshare's Facebook publishing guidelines. Meta updates these occasionally, so check before you set up a new template.
Best file type overall: MP4 with H.264 video and AAC audio is the safest choice for every Facebook format: Reels, feed videos and Stories.
How to export a Facebook Reel in popular editors
Menu names change between versions, but the settings stay the same.
CapCut (desktop or mobile)
- Set the project canvas to 9:16 before you start editing.
- Tap Export and choose 1080p resolution and 30 fps.
- Keep the format as MP4; on desktop, choose H.264 as the codec.
Adobe Premiere Pro
- Create a sequence at 1080 × 1920, 30 fps.
- In Export, choose format H.264.
- Set bitrate encoding to VBR with a target of about 8–10 Mbps, and audio to AAC, 48 kHz.
DaVinci Resolve
- In Project Settings, set the timeline resolution to a custom 1080 × 1920 and 30 fps.
- On the Deliver page, choose format MP4 and codec H.264.
- Set quality to automatic or restrict to about 10 Mbps.
AutoReels (no exporting needed)
AutoReels creates every video in 9:16 at Reels-ready settings and can post it straight to your Facebook Page, along with TikTok, YouTube and Instagram. You also get a copy by email if you want to upload it yourself. Try the Facebook Reels maker.
Why your Facebook Reels look blurry (and how to fix it)
Problem | Why it happens | Fix |
|---|---|---|
Blurry or soft video | Exported below 1080p, or with a low bitrate | Export at 1080 × 1920 with 5,000+ kbps |
Black bars or cropping | Wrong aspect ratio (16:9 or 4:5) | Build the project in 9:16 from the start |
Captions covered by buttons | Text in the top or bottom edge | Keep text inside the center 1080 × 1420 px |
Choppy motion | Variable frame rate from phone recordings | Export at a constant 30 fps |
Quality drops after upload | Uploading on mobile data with data-saving settings on | Upload on Wi-Fi and check the app's media and data-saving settings |
Washed-out, blocky look | Re-uploading a video that was already compressed (for example, downloaded from TikTok) | Upload the original export, not a downloaded copy |
One more tip: reposting TikToks with the watermark on Facebook doesn't only look worse. Meta's monetization policies favor original content, so post clean, original files.
FAQ
What size is a Facebook Reel?
1080 × 1920 pixels, in a 9:16 vertical aspect ratio.
What is the best video format for Facebook?
MP4 with H.264 video and AAC audio. It works for Reels, feed videos and Stories, and gives the best balance of quality and file size.
How long can a Facebook Reel be?
Publishing guidelines list 3 to 90 seconds for Reels. For faceless content, 15–60 seconds usually keeps the most viewers to the end.
Can I upload a 16:9 video as a Facebook Reel?
You can upload it, but it will show with large empty areas or be cropped. Re-edit it in 9:16 for the best result.
What frame rate should I use for Facebook Reels?
30 fps is the safest choice. Facebook accepts 24–60 fps, but use a constant frame rate.
Is Facebook Reel size the same as Instagram Reel size?
Yes. Both use 1080 × 1920 (9:16), so you can post the same file to both, and to TikTok and YouTube Shorts too.
Skip the export settings entirely
The right Facebook Reel size is simple once you know it: 1080 × 1920, 9:16, MP4, 30 fps. The hard part is making a new Reel every day and uploading it to every platform.
AutoReels creates faceless Reels at the right size automatically and posts them to your Facebook Page, plus TikTok, YouTube and Instagram, on your schedule. Most faceless tools skip Facebook; AutoReels includes it on every plan.
